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Details
| Genre/Form: | Electronic books Statistics |
|---|---|
| Additional Physical Format: | American buyers. Ithaca : New Strategist, 2010 (OCoLC)665581215 |
| Material Type: | Document, Internet resource |
| Document Type: | Internet Resource, Computer File |
| All Authors / Contributors: | New Strategist Publications, Inc. |
| ISBN: | 9781441680051 1441680055 9781935114956 1935114956 |
| OCLC Number: | 701062221 |
| Description: | 1 online resource (xi, 384 p.) : charts. |
| Contents: | ch. 1. Apparel buyers, 2008 -- ch. 2. Entertainment buyers, 2008 -- ch. 3. Financial products and services buyers, 2008 -- ch. 4. Food and alcoholic beverages buyers, 2008 -- ch. 5. Buyers of gifts for people in other households, 2008 -- ch. 6. Health care buyers, 2008 -- ch. 7. Buyers of housing : household services, supplies, and furnishings, 2008 -- ch. 8. Buyers of housing : shelter and utilities, 2008 -- ch. 9. Buyers of personal care, reading, education, and tobacco, 2008 -- ch. 10. Transportation buyers, 2008. |
| Responsibility: | [by the editors of New Strategist]. |
Abstract:
Provides the data businesses need to manage expectations (how many will walk through the door?) and set prices (how much do buyers typically spend?). It features a complete picture of the American consumer, including spending habits.
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