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|Additional Physical Format:||American buyers.
Ithaca : New Strategist, 2010
|Material Type:||Document, Internet resource|
|Document Type:||Internet Resource, Computer File|
|All Authors / Contributors:||New Strategist Publications, Inc.|
|ISBN:||9781441680051 1441680055 9781935114956 1935114956|
|Description:||1 online resource (xi, 384 pages) : charts|
|Contents:||ch. 1. Apparel buyers, 2008 --
ch. 2. Entertainment buyers, 2008 --
ch. 3. Financial products and services buyers, 2008 --
ch. 4. Food and alcoholic beverages buyers, 2008 --
ch. 5. Buyers of gifts for people in other households, 2008 --
ch. 6. Health care buyers, 2008 --
ch. 7. Buyers of housing : household services, supplies, and furnishings, 2008 --
ch. 8. Buyers of housing : shelter and utilities, 2008 --
ch. 9. Buyers of personal care, reading, education, and tobacco, 2008 --
ch. 10. Transportation buyers, 2008.
|Responsibility:||[by the editors of New Strategist].|
Provides the data businesses need to manage expectations (how many will walk through the door?) and set prices (how much do buyers typically spend?). It features a complete picture of the American consumer, including spending habits.
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