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A primer of visual literacy

Author: Donis A Dondis
Publisher: Cambridge, Mass., MIT Press [1973]
Edition/Format:   Print book : EnglishView all editions and formats
Database: WorldCat
Summary:

This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot  Read more...

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Details

Title: A primer of visual literacy
Database Name: WorldCat
All Authors / Contributors: Donis A Dondis
ISBN: 0262040409; 9780262040402; 0262540290; 9780262540292
Notes: Bibliography: Includes bibliographical references (pages 187-188).
Content: The character and content of visual literacy -- Composition: the syntactical guidelines for visual literacy -- The basic elements of visual communication -- The anatomy of a visual message -- The dynamics of contrast -- Visual techniques: the communication strategies -- The synthesis of visual style -- The visual arts: function and message -- Visual literacy: how and why.
Description: xi, 194 pages illustrations 23 cm
Contents: The character and content of visual literacy -- Composition: the syntactical guidelines for visual literacy -- The basic elements of visual communication -- The anatomy of a visual message -- The dynamics of contrast -- Visual techniques: the communication strategies -- The synthesis of visual style -- The visual arts: function and message -- Visual literacy: how and why.
Responsibility: [by] Donis A. Dondis.
Year: [1973]
Publisher: Cambridge, Mass., MIT Press
Standard Numbers: LCCN: 72011579; National Library: (AMICUS)000001272673
Class Descriptors: LC Class No.: N7433; Dewey No.: 001.55/3
OCLC No.: 508098
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